{"id":177,"date":"2021-07-23T20:58:33","date_gmt":"2021-07-23T20:58:33","guid":{"rendered":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/?post_type=chapter&p=177"},"modified":"2021-07-23T20:58:42","modified_gmt":"2021-07-23T20:58:42","slug":"6-3-2-media-literacy-in-commercials-synthesis","status":"publish","type":"chapter","link":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/chapter\/6-3-2-media-literacy-in-commercials-synthesis\/","title":{"rendered":"6.3.2 Media literacy in commercials (synthesis)"},"content":{"raw":"

English 102, September 2020<\/h3>\r\nIn today\u2019s society\u00a0it has become an everyday thing to see commercials and\u00a0advertisements because of all the technological advancements that have been\u00a0made\u00a0throughout the past few years. Speaking from personal experience, I see some sort of\u00a0advertisement that is trying to persuade me to buy something\u00a0almost every\u00a0single day. I think\u00a0almost everyone\u00a0else can also agree that they see advertisements around them as well\u00a0on a daily basis. Whether it is a sponsored ad on some\u00a0sort of social\u00a0media, such as Instagram, or it is a billboard that you see driving on the highway, businesses are constantly trying to persuade people to buy their products. Therefore, media literacy is in everyday activities even if someone\u00a0doesn\u2019t\u00a0realize it. This goes to show how important it is for people to have\u00a0the knowledge\u00a0and understanding of what businesses are trying to persuade people to do with these advertisements. Going from this, commercials play a huge role in today's world and people need to be able to have media literacy to understand what they are trying to present to the\u00a0public.\r\n\r\nBecause of the vast ever-changing world, businesses in the economy are constantly trying to make a profit and connect with the public by using commercials. There have been multiple studies that have been researched on how people are affected by commercials. In this specific research study, that is discussed in the article \u201cTeaching Media Literacy Skills About Commercials: A Comparative Analysis of Media Literacy Instruction,\u201d,\u00a0written by Christina Love, eighth grade kids\u2019 attitudes, behaviors, and knowledge about commercials were studied (Love,3). Those who were taught media-related terms and did the activities that helped them be aware of certain things within media literacy were in the end able to recognize when commercials use selling techniques, target their specific audience, and use social values along with stereotypes\u00a0(Love,4).\u00a0Later on, the article goes on to discuss how the findings within the research showed obstacles faced by the participants when learning media literacy. However, the first idea addressed is the influence commercials have on people. The media has an obvious and strong effect on how humans think and act. The study specifically refers to children being exposed to a wide variety of messages that are addressed by\u00a0commercials (Love, 8).\u00a0Throughout the study the researchers had to study the problems faced with media literacy education, the influence of commercials, the reasoning behind why the subjects were influenced, and the limitations that they found in their\u00a0research(Love, 12). Before discussing the actual research done, the background of the problem is addressed, and the media literacy instruction is the first part of understanding someone who is media\u00a0literate (Love 12). A media literate person\u00a0is able to\u00a0recognize the purpose of the commercial that is being shown and the message that is addressed. They are also able to tell what specific group the ad is trying to target and how the values in the advertisement\u00a0are able to\u00a0influence the viewer. They are also able to detect the different techniques and features that are used when designing\u00a0the advertisements\u00a0and how they\u00a0are able to\u00a0present an emotional appeal to the viewer that causes them to connect with the\u00a0advertisement(Love 13).\u00a0Recognizing that children see many commercials on television in a day is important when understanding how they are also influenced by these advertisements that they see\u00a0on a daily basis. Because advertisements are played so often children are shown to be able to recognize brand names and logos. This is what advertisers want to happen. Their goal is to overplay these advertisements repeatedly so that they can be easily memorized by the\u00a0viewers (Love 15). Their hope of overplaying these advertisements is so that they can later remember them in their adult lives. All commercials are constructed very carefully and are played repeatedly so that they can be easily remembered and are able to target a specific\u00a0audience (Love 16). Overall, media literacy is crucial for understanding the point of what advertisements are trying to get across to viewers and how they target certain audiences to try and persuade them. Without media literacy it is easy for the viewers to be easily taken advantage of and influenced by\u00a0the advertisers. This article\u00a0isn\u2019t\u00a0the only one that discusses the influence that commercials have on children and\u00a0later on\u00a0in\u00a0their lives.\r\n\r\nAnother article that addresses a study done to show the relationship between\u00a0children's\u00a0advertisement literacy and how they are\u00a0changed\u00a0by commercials\u00a0is \u201cDevelopment and Testing of the Advertising Literacy\u00a0Activation Task: an Indirect Measurement Instrument for Children aged 7-13 years old\u201d.\u00a0It is important to recognize how children are\u00a0affected\u00a0by the things around them. Along with\u00a0this,\u00a0media literacy and knowledge about commercials and what they are trying to do for the viewers is important for children to\u00a0have an understanding of.\u00a0Throughout\u00a0this article the study was aimed to \u201cassess children\u2019s advertising literacy\u00a0activation\u201d (Hoek, Rozendaal, van Schie & Moniek\u00a02).\u00a0Throughout\u00a0the article it talks about how there were multiple studies done to research the specific things that go along with advertisement literacy, such as analyzing different types of media and how they were able to interpret them (Hoek, Rozendaal, van Schie & Moniek 2).\u00a0One of the many things discussed about this topic is how\u00a0right it\u00a0is for\u00a0commercials\u00a0to be\u00a0target\u00a0younger children. Because of their lack of knowledge\u00a0of\u00a0commercials\u00a0and advertising literacy they are more prone to be affected by the effects that commercials have on people. Compared to adults, children have less experience and knowledge\u00a0of\u00a0how advertisements are\u00a0made to target people and the effects that they have. There are many concepts that go into how people\u00a0are able to\u00a0understand and interpret advertisements. One of them being\u00a0\u201cconceptual advertising literacy\u201d,\u00a0which is how\u00a0someone's\u00a0knowledge\u00a0develops\u00a0throughout their life\u00a0due to the more experiences that they have\u00a0(Hoek, Rozendaal, van Schie & Moniek 3). Because of this their beliefs change which causes the advertisers to change their aim and\u00a0persuasive techniques.\u00a0The overall results of the study showed that by being taught about advertising literacy before shown\u00a0an\u00a0commercial, children with the knowledge had different attitudes and were able to\u00a0notice\u00a0different techniques used by the advertisers than those that had no knowledge on advertising literacy\u00a0(Hoek, Rozendaal, van Schie & Moniek\u00a08). Along with this article, there are others that discuss how important it is to be educated\u00a0in\u00a0media literacy and the effects that commercials have on other\u00a0people.\r\n\r\nThere are other forms of advertising that\u00a0aren\u2019t\u00a0so direct\u00a0as\u00a0commercials are. One of them being using video creators or other social media influencers,\u00a0that young\u00a0kids look up to and admire,\u00a0to promote a product.\u00a0Because of the large use of social media\u00a0in today's society, younger teens are often\u00a0persuaded to follow these influencers. They are often seen as being \u201ctrendsetters\u201d\u00a0because of how popular they are\u00a0(Sophia van Dam\u00a0& Eva A. van\u00a0Reijmersdal\u00a01).\u00a0These video influencers are sponsored by certain businesses to show off their brand and promote it. They are indirectly targeting teens to buy their product.\u00a0Today\u2019s adolescence thinks that because this highly respected and valued person that they\u00a0don\u2019t\u00a0even know is promoting a certain product\u00a0that means that they should follow them and get that product. A lot of stores do this to promote their clotheslines.\u00a0Viewers often perceive the influencers that they watch as their friends and develop an attachment to them (Sophia van Dam & Eva A. van\u00a0Reijmersdal\u00a03).\u00a0The article \u201cInsights in\u00a0Adolescents'\u00a0Advertising Literacy, Perceptions and Responses Regarding Sponsored Influencer\u00a0Veidos\u00a0and Disclosures\u201d\u00a0discusses how in order to \u201cempower adolescents and help them understand the persuasive nature of sponsored influencers videos\u201d\u00a0it is crucial for them to\u00a0have an understanding of\u00a0advertising literacy within the videos (Sophia van Dam & Eva A. van\u00a0Reijmersdal\u00a02).\u00a0In the study that is\u00a0discussed\u00a0in the article the participants were shown a video of a popular influencer\u00a0that was sponsored by Doritos to promote their brand (Sophia van Dam & Eva A. van\u00a0Reijmersdal\u00a06). After the video the\u00a0participants'\u00a0attitudes and moral\u00a0judgments\u00a0were observed\u00a0(Sophia van Dam & Eva A. van\u00a0Reijmersdal\u00a08). Overall, they found that with advertising literacy teens\u00a0are able to\u00a0form their own opinion on a brand rather than just\u00a0following and automatically agreeing with a certain social media influencer that they look up to and admire.\r\n\r\nThroughout all three of these articles the main point that is discussed is how advertisements are affecting youngers\u00a0kids'\u00a0actions and attitudes towards\u00a0specific products. All three seem to\u00a0come to the conclusion\u00a0that\u00a0it is crucial for adolescents to be informed and\u00a0have an understanding of\u00a0advertising literacy. Along with this the three articles discussed above also relate to Gee\u2019s \u201cWhat is Literacy\u201d. Gee talks about \u201cdiscourses\u201d and \u201cidentity kits\u201d.\u00a0These relate to advertising literacy because teens are their own \u201cdiscourse\u201d and are expected to act and think a certain way\u00a0(Gee 14).\u00a0Their \u201cidentity kit\u201d impacts how they are supposed to dress within their \u201cdiscourse\u201d\u00a0(Gee 14).\u00a0Advertisements can take advantage of this by persuading them to buy their \u201ccool\u201d or \u201ctrendy\u201d product.\u00a0Gee also talks about \u201cSecondary Discourses\u201d\u00a0(Gee 15). When teens are\u00a0taught more about advertising\u00a0literacy,\u00a0they are acquiring the skill of how to recognize what the advertisement is trying to get them to\u00a0do. Along with this within the \u201csecondary discourse\u201d they\u00a0are able to\u00a0see who the advertisers are trying to target with the techniques they use within their commercial or indirect advertisement.\u00a0Therefore, it is important for younger kids to\u00a0have advertising and media literacy in todays\u2019 society because they are exposed to everyday\u00a0advertisements\u00a0that can affect the\u00a0way they act and\u00a0think.\r\n\r\n \r\n\r\nWork Cited\r\n\r\nDam, Sophia Van, and Eva Van\u00a0Reijmersdal. \u201cInsights in Adolescents\u2019 Advertising Literacy, Perceptions and Responses Regarding Sponsored Influencer Videos and Disclosures.\u201d\u00a0Cyberpsychology: Journal of Psychosocial Research on Cyberspace<\/em>, vol. 13, no. 2, 2019, doi:10.5817\/cp2019-2.\r\n\r\nHoek, Rhianne W., et al. \u201cDevelopment and Testing of the Advertising Literacy Activation Task:\u00a0An\u00a0Indirect Measurement Instrument for Children Aged 7-13 Years Old, Media Psychology.\u201d\u00a0Media Psychology<\/em>, doi:10.1080\/15213269.2020.1817090.\r\n\r\nLove, Christa.\u00a0Teaching Media Literacy Skills about Commercials:\u00a0a\u00a0Comparative Analysis of Media Literacy Instruction<\/em>. Library and Archives Canada =\u00a0Biblioth\u00e8que\u00a0Et Archives Canada, 2009.\r\n\r\nZamel, Vivian.\u00a0Negotiating Academic Literacies: Teaching and Learning across Languages and Cultures<\/em>. Routledge,\u00a02017.","rendered":"

English 102, September 2020<\/h3>\n

In today\u2019s society\u00a0it has become an everyday thing to see commercials and\u00a0advertisements because of all the technological advancements that have been\u00a0made\u00a0throughout the past few years. Speaking from personal experience, I see some sort of\u00a0advertisement that is trying to persuade me to buy something\u00a0almost every\u00a0single day. I think\u00a0almost everyone\u00a0else can also agree that they see advertisements around them as well\u00a0on a daily basis. Whether it is a sponsored ad on some\u00a0sort of social\u00a0media, such as Instagram, or it is a billboard that you see driving on the highway, businesses are constantly trying to persuade people to buy their products. Therefore, media literacy is in everyday activities even if someone\u00a0doesn\u2019t\u00a0realize it. This goes to show how important it is for people to have\u00a0the knowledge\u00a0and understanding of what businesses are trying to persuade people to do with these advertisements. Going from this, commercials play a huge role in today’s world and people need to be able to have media literacy to understand what they are trying to present to the\u00a0public.<\/p>\n

Because of the vast ever-changing world, businesses in the economy are constantly trying to make a profit and connect with the public by using commercials. There have been multiple studies that have been researched on how people are affected by commercials. In this specific research study, that is discussed in the article \u201cTeaching Media Literacy Skills About Commercials: A Comparative Analysis of Media Literacy Instruction,\u201d,\u00a0written by Christina Love, eighth grade kids\u2019 attitudes, behaviors, and knowledge about commercials were studied (Love,3). Those who were taught media-related terms and did the activities that helped them be aware of certain things within media literacy were in the end able to recognize when commercials use selling techniques, target their specific audience, and use social values along with stereotypes\u00a0(Love,4).\u00a0Later on, the article goes on to discuss how the findings within the research showed obstacles faced by the participants when learning media literacy. However, the first idea addressed is the influence commercials have on people. The media has an obvious and strong effect on how humans think and act. The study specifically refers to children being exposed to a wide variety of messages that are addressed by\u00a0commercials (Love, 8).\u00a0Throughout the study the researchers had to study the problems faced with media literacy education, the influence of commercials, the reasoning behind why the subjects were influenced, and the limitations that they found in their\u00a0research(Love, 12). Before discussing the actual research done, the background of the problem is addressed, and the media literacy instruction is the first part of understanding someone who is media\u00a0literate (Love 12). A media literate person\u00a0is able to\u00a0recognize the purpose of the commercial that is being shown and the message that is addressed. They are also able to tell what specific group the ad is trying to target and how the values in the advertisement\u00a0are able to\u00a0influence the viewer. They are also able to detect the different techniques and features that are used when designing\u00a0the advertisements\u00a0and how they\u00a0are able to\u00a0present an emotional appeal to the viewer that causes them to connect with the\u00a0advertisement(Love 13).\u00a0Recognizing that children see many commercials on television in a day is important when understanding how they are also influenced by these advertisements that they see\u00a0on a daily basis. Because advertisements are played so often children are shown to be able to recognize brand names and logos. This is what advertisers want to happen. Their goal is to overplay these advertisements repeatedly so that they can be easily memorized by the\u00a0viewers (Love 15). Their hope of overplaying these advertisements is so that they can later remember them in their adult lives. All commercials are constructed very carefully and are played repeatedly so that they can be easily remembered and are able to target a specific\u00a0audience (Love 16). Overall, media literacy is crucial for understanding the point of what advertisements are trying to get across to viewers and how they target certain audiences to try and persuade them. Without media literacy it is easy for the viewers to be easily taken advantage of and influenced by\u00a0the advertisers. This article\u00a0isn\u2019t\u00a0the only one that discusses the influence that commercials have on children and\u00a0later on\u00a0in\u00a0their lives.<\/p>\n

Another article that addresses a study done to show the relationship between\u00a0children’s\u00a0advertisement literacy and how they are\u00a0changed\u00a0by commercials\u00a0is \u201cDevelopment and Testing of the Advertising Literacy\u00a0Activation Task: an Indirect Measurement Instrument for Children aged 7-13 years old\u201d.\u00a0It is important to recognize how children are\u00a0affected\u00a0by the things around them. Along with\u00a0this,\u00a0media literacy and knowledge about commercials and what they are trying to do for the viewers is important for children to\u00a0have an understanding of.\u00a0Throughout\u00a0this article the study was aimed to \u201cassess children\u2019s advertising literacy\u00a0activation\u201d (Hoek, Rozendaal, van Schie & Moniek\u00a02).\u00a0Throughout\u00a0the article it talks about how there were multiple studies done to research the specific things that go along with advertisement literacy, such as analyzing different types of media and how they were able to interpret them (Hoek, Rozendaal, van Schie & Moniek 2).\u00a0One of the many things discussed about this topic is how\u00a0right it\u00a0is for\u00a0commercials\u00a0to be\u00a0target\u00a0younger children. Because of their lack of knowledge\u00a0of\u00a0commercials\u00a0and advertising literacy they are more prone to be affected by the effects that commercials have on people. Compared to adults, children have less experience and knowledge\u00a0of\u00a0how advertisements are\u00a0made to target people and the effects that they have. There are many concepts that go into how people\u00a0are able to\u00a0understand and interpret advertisements. One of them being\u00a0\u201cconceptual advertising literacy\u201d,\u00a0which is how\u00a0someone’s\u00a0knowledge\u00a0develops\u00a0throughout their life\u00a0due to the more experiences that they have\u00a0(Hoek, Rozendaal, van Schie & Moniek 3). Because of this their beliefs change which causes the advertisers to change their aim and\u00a0persuasive techniques.\u00a0The overall results of the study showed that by being taught about advertising literacy before shown\u00a0an\u00a0commercial, children with the knowledge had different attitudes and were able to\u00a0notice\u00a0different techniques used by the advertisers than those that had no knowledge on advertising literacy\u00a0(Hoek, Rozendaal, van Schie & Moniek\u00a08). Along with this article, there are others that discuss how important it is to be educated\u00a0in\u00a0media literacy and the effects that commercials have on other\u00a0people.<\/p>\n

There are other forms of advertising that\u00a0aren\u2019t\u00a0so direct\u00a0as\u00a0commercials are. One of them being using video creators or other social media influencers,\u00a0that young\u00a0kids look up to and admire,\u00a0to promote a product.\u00a0Because of the large use of social media\u00a0in today’s society, younger teens are often\u00a0persuaded to follow these influencers. They are often seen as being \u201ctrendsetters\u201d\u00a0because of how popular they are\u00a0(Sophia van Dam\u00a0& Eva A. van\u00a0Reijmersdal\u00a01).\u00a0These video influencers are sponsored by certain businesses to show off their brand and promote it. They are indirectly targeting teens to buy their product.\u00a0Today\u2019s adolescence thinks that because this highly respected and valued person that they\u00a0don\u2019t\u00a0even know is promoting a certain product\u00a0that means that they should follow them and get that product. A lot of stores do this to promote their clotheslines.\u00a0Viewers often perceive the influencers that they watch as their friends and develop an attachment to them (Sophia van Dam & Eva A. van\u00a0Reijmersdal\u00a03).\u00a0The article \u201cInsights in\u00a0Adolescents’\u00a0Advertising Literacy, Perceptions and Responses Regarding Sponsored Influencer\u00a0Veidos\u00a0and Disclosures\u201d\u00a0discusses how in order to \u201cempower adolescents and help them understand the persuasive nature of sponsored influencers videos\u201d\u00a0it is crucial for them to\u00a0have an understanding of\u00a0advertising literacy within the videos (Sophia van Dam & Eva A. van\u00a0Reijmersdal\u00a02).\u00a0In the study that is\u00a0discussed\u00a0in the article the participants were shown a video of a popular influencer\u00a0that was sponsored by Doritos to promote their brand (Sophia van Dam & Eva A. van\u00a0Reijmersdal\u00a06). After the video the\u00a0participants’\u00a0attitudes and moral\u00a0judgments\u00a0were observed\u00a0(Sophia van Dam & Eva A. van\u00a0Reijmersdal\u00a08). Overall, they found that with advertising literacy teens\u00a0are able to\u00a0form their own opinion on a brand rather than just\u00a0following and automatically agreeing with a certain social media influencer that they look up to and admire.<\/p>\n

Throughout all three of these articles the main point that is discussed is how advertisements are affecting youngers\u00a0kids’\u00a0actions and attitudes towards\u00a0specific products. All three seem to\u00a0come to the conclusion\u00a0that\u00a0it is crucial for adolescents to be informed and\u00a0have an understanding of\u00a0advertising literacy. Along with this the three articles discussed above also relate to Gee\u2019s \u201cWhat is Literacy\u201d. Gee talks about \u201cdiscourses\u201d and \u201cidentity kits\u201d.\u00a0These relate to advertising literacy because teens are their own \u201cdiscourse\u201d and are expected to act and think a certain way\u00a0(Gee 14).\u00a0Their \u201cidentity kit\u201d impacts how they are supposed to dress within their \u201cdiscourse\u201d\u00a0(Gee 14).\u00a0Advertisements can take advantage of this by persuading them to buy their \u201ccool\u201d or \u201ctrendy\u201d product.\u00a0Gee also talks about \u201cSecondary Discourses\u201d\u00a0(Gee 15). When teens are\u00a0taught more about advertising\u00a0literacy,\u00a0they are acquiring the skill of how to recognize what the advertisement is trying to get them to\u00a0do. Along with this within the \u201csecondary discourse\u201d they\u00a0are able to\u00a0see who the advertisers are trying to target with the techniques they use within their commercial or indirect advertisement.\u00a0Therefore, it is important for younger kids to\u00a0have advertising and media literacy in todays\u2019 society because they are exposed to everyday\u00a0advertisements\u00a0that can affect the\u00a0way they act and\u00a0think.<\/p>\n

 <\/p>\n

Work Cited<\/p>\n

Dam, Sophia Van, and Eva Van\u00a0Reijmersdal. \u201cInsights in Adolescents\u2019 Advertising Literacy, Perceptions and Responses Regarding Sponsored Influencer Videos and Disclosures.\u201d\u00a0Cyberpsychology: Journal of Psychosocial Research on Cyberspace<\/em>, vol. 13, no. 2, 2019, doi:10.5817\/cp2019-2.<\/p>\n

Hoek, Rhianne W., et al. \u201cDevelopment and Testing of the Advertising Literacy Activation Task:\u00a0An\u00a0Indirect Measurement Instrument for Children Aged 7-13 Years Old, Media Psychology.\u201d\u00a0Media Psychology<\/em>, doi:10.1080\/15213269.2020.1817090.<\/p>\n

Love, Christa.\u00a0Teaching Media Literacy Skills about Commercials:\u00a0a\u00a0Comparative Analysis of Media Literacy Instruction<\/em>. Library and Archives Canada =\u00a0Biblioth\u00e8que\u00a0Et Archives Canada, 2009.<\/p>\n

Zamel, Vivian.\u00a0Negotiating Academic Literacies: Teaching and Learning across Languages and Cultures<\/em>. Routledge,\u00a02017.<\/p>\n","protected":false},"author":253,"menu_order":8,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":["molly"],"pb_section_license":""},"chapter-type":[],"contributor":[66],"license":[],"class_list":["post-177","chapter","type-chapter","status-publish","hentry","contributor-molly"],"part":158,"_links":{"self":[{"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/pressbooks\/v2\/chapters\/177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/wp\/v2\/users\/253"}],"version-history":[{"count":2,"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/pressbooks\/v2\/chapters\/177\/revisions"}],"predecessor-version":[{"id":179,"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/pressbooks\/v2\/chapters\/177\/revisions\/179"}],"part":[{"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/pressbooks\/v2\/parts\/158"}],"metadata":[{"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/pressbooks\/v2\/chapters\/177\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/wp\/v2\/media?parent=177"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/pressbooks\/v2\/chapter-type?post=177"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/wp\/v2\/contributor?post=177"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/wp\/v2\/license?post=177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}