{"id":180,"date":"2021-07-23T20:59:56","date_gmt":"2021-07-23T20:59:56","guid":{"rendered":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/?post_type=chapter&p=180"},"modified":"2021-07-23T21:00:02","modified_gmt":"2021-07-23T21:00:02","slug":"6-3-3-understanding-advertising-literacy-prospectus","status":"publish","type":"chapter","link":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/chapter\/6-3-3-understanding-advertising-literacy-prospectus\/","title":{"rendered":"6.3.3 Understanding advertising literacy (prospectus)"},"content":{"raw":"

English 102, October 2020<\/h3>\r\nThe topic that I am going to stick with for my final paper is advertising literacy.\u00a0In today's society\u00a0people are exposed to advertisements in their everyday lives.\u00a0It plays\u00a0a large role\u00a0in the economy and\u00a0impacts\u00a0people\u2019s\u00a0opinions and\u00a0viewpoints.\u00a0In my essay I plan to focus on how advertisements communicate with the public and how the persuasive techniques that are used\u00a0in commercials affect\u00a0human's\u00a0judgment. Society is constantly\u00a0being exposed to certain advertisements that can take advantage of them if they\u00a0aren\u2019t\u00a0informed\u00a0of\u00a0how to analyze these advertisements and have the literacy to be able to understand what they are trying to communicate.\u00a0Being able to have advertising literacy gives the consumer an advantage\u00a0of\u00a0being\u00a0able to understand what the\u00a0advertiser's\u00a0intentions are and what they are trying to get them to\u00a0do.\u00a0Along with this it allows people to think about the commercial critically and have a better understanding of advertising literacy so that they\u00a0can\u00a0make decisions for themselves and not be taken advantage of\u00a0by advertisers.\r\n\r\nThe question that I wanted to research about advertising literacy is how do advertisers use persuasive\u00a0techniques within advertisements to communicate with the\u00a0public?\u00a0My main thesis statement would\u00a0be that\u00a0without advertising literacy people may be taken advantage of by advertisers because of their inability to recognize how commercials\u00a0use persuasive techniques to try and get consumers to buy certain things. This is relevant to everyone in today\u2019s world\u00a0because\u00a0people are constantly being\u00a0forced\u00a0to buy something whether\u00a0they are being persuaded directly or not.\u00a0Because\u00a0advertising plays a large role in a lot of\u00a0people\u2019s\u00a0lives it is important for people to\u00a0understand\u00a0advertising literacy.\u00a0This is what I want to emphasize in my essay and write about how important it is by using research about\u00a0the topic that\u00a0I find.\r\n\r\nThis topic is not only relevant to the average everyday\u00a0person's\u00a0life,\u00a0but it also applies to big\u00a0businesses\u00a0and\u00a0owners.\u00a0They too\u00a0must\u00a0have and understanding of advertising literacy so that they know how to connect with the people that they are\u00a0trying to sell their product to.\u00a0Along with this, with advertising literacy they\u00a0will\u00a0be able to use the\u00a0advertising\u00a0techniques that are necessary within their\u00a0advertisements.\u00a0Throughout\u00a0my essay I plan to expand more on\u00a0this and show the relationship\u00a0businesses\u00a0have with the rest of society.\u00a0Another academic field that\u00a0cares\u00a0about the topic\u00a0of advertising\u00a0literacy is the education community.\u00a0The\u00a0reason\u00a0is because commercials have been shown in studies to impact\u00a0children's critical thinking processes and how the\u00a0perceive\u00a0certain things by generating opinions based\u00a0on\u00a0what they see.\u00a0This can greatly impact their education because they are being exposed to real world things that everyone else deals with every day. Because\u00a0children\u2019s\u00a0minds are much more\u00a0innocent,\u00a0they don\u2019t have a full understanding\u00a0of\u00a0how-to\u00a0analysis and think on their own. Therefore, a lot of times\u00a0younger children can be taken advantage of by these commercials.\u00a0Along with this there is some research that I plan to discuss in my essay that says children should be taught advertising literacy because it will help their critical thinking\u00a0skills.\r\n\r\nThere is a lot of research out there that I want to read about and look up more before I write my essay so that I can use it to support my thesis and have the best knowledge I can have on the topic of advertising literacy. This way I can express why it is so important to\u00a0understand.\u00a0Media literacy is in everyday activities even if someone doesn\u2019t realize it. This goes to show how important it is for people to have\u00a0the knowledge\u00a0and understanding of what businesses are trying to persuade people to do with these advertisements. Going from this, commercials play a huge role in today's world and people need to be able to have media literacy to understand what they are trying to present to the public.\u00a0Speaking from personal experience, I see some sort of advertisement that is trying to persuade me to buy something almost every single day. I think almost everyone else can also agree that they see advertisements around them as well\u00a0on a daily basis. Whether it is a sponsored ad on some sort of social media, such as Instagram, or it is a billboard that you see driving on the highway, businesses are constantly trying to persuade people to buy their products.\r\n\r\nBecause of the vast ever-changing world, businesses in the economy are constantly trying to make a profit and connect with the public by using commercials. There have been multiple studies that have been researched on how people are affected by commercials.\u00a0This is why\u00a0it is so crucial for people to be taught advertising literacy. Especially within children because they are more easily taken\u00a0advantage\u00a0of because of their innocence and lack of being able to think critically on their own.\u00a0They lack the knowledge to think for themselves and form their own opinions because of constant outside\u00a0sources\u00a0trying to get them to think a certain way.\u00a0A media literate person\u00a0is able to\u00a0recognize the purpose of the commercial that is being shown and the message that is addressed. They are also able to tell what specific group the ad is trying to target and how the values in the advertisement\u00a0are able to\u00a0influence the viewer.\u00a0Recognizing that children see many commercials on television in a day is important when understanding how they are also influenced by these advertisements that they see\u00a0on a daily basis. Because advertisements are played so often children are shown to be able to recognize brand names and logos. This is what advertisers want to happen.\r\n\r\nCommercials are played repeatedly so that\u00a0later on\u00a0they are remembered by people in their adult lives and easily remembered.\u00a0Commercials are constructed very carefully for this reason. Media literacy is crucial for understanding the point of what advertisements are trying to get across to viewers and how they target certain audiences to try and persuade them. Without media literacy it is easy for the viewers to be easily taken advantage of and influenced by\u00a0the advertisers.\u00a0Along with this, media literacy and knowledge about commercials and what they are trying to do for the viewers is important for children to\u00a0have an understanding of.\u00a0In my research essay I plan to\u00a0expand\u00a0more on these ideas and support them with more details from studies that I researched.\r\n\r\nHow I plan on\u00a0organizing my essay is by using the problem solution method. I was also thinking about using the general to specific organizational method. Along with this I have had trouble in the past with starting off my essay, so I plan on writing my introduction last and just starting off with my body paragraphs.\u00a0This way I can just dive into my research essay and expand on more of the ideas that I planned to talk about in the paragraphs above.\r\n\r\nOverall, I plan to incorporate\u00a0all\u00a0these ideas\u00a0in my final paper and support them with factual evidence from studies that I have read about.\u00a0Because this topic is so relevant\u00a0to\u00a0pretty much everyone\u2019s\u00a0lives,\u00a0I believe it is important for people to know about advertising literacy and how advertisers use persuasive techniques\u00a0within advertisements to communicate\u00a0to\u00a0the public.\r\n\r\n \r\n\r\n \r\n\r\nPage Break\r\n\r\n \r\n\r\nAnnotated Bibliography\r\n\r\nAn,\u00a0Soontae, et al. \u201cChildren's Advertising Literacy for Advergames: Perception of the Game as Advertising.\u201d\u00a0Journal of Advertising<\/em>, vol. 43, no. 1, 2014, pp. 63\u201372., doi:10.1080\/00913367.2013.795123.\r\n\r\nIn the article the study that was conducted measured weather children were able to recognize advergames as a type of advertisement. They found that the children that were involved in the advertising literacy program were able to have a better understanding\u00a0on the concept rather than those who had no knowledge on advertising literacy.\u00a0Along with\u00a0this,\u00a0meditation tests showed that those with skeptical\u00a0views\u00a0on\u00a0the advergames\u00a0showed more critical thinking and an understanding of\u00a0advertising literacy.\r\n\r\n \r\n\r\nButtriss, Judy, et al. \u201cPromotion of Foods to Children - to Ban or Not to Ban?\u201d\u00a0Nutrition Bulletin<\/em>, vol. 28, no. 1, 2003, pp. 43\u201346., doi:10.1046\/j.1467-3010.2003.00293.x.\r\n\r\nDiscusses the promotion of food presented to children and how it is characterized\u00a0by\u00a0many different types of\u00a0viewpoints\u00a0and opinions.\u00a0One side believes that advertising to children should be banned or regulated because of its encouragement towards poor eating habits.\u00a0Whereas\u00a0on the other\u00a0hand\u00a0there are those that\u00a0believe\u00a0that companies can self-regulate their\u00a0advertisements. Throughout the article the author explains both sides and relates it to children\u2019s advertising literacy.\u00a0Therefore, showing how it relates to how people are impacted by\u00a0companies'\u00a0advertisements.\r\n\r\n \r\n\r\nDam, Sophia Van, and Eva Van\u00a0Reijmersdal. \u201cInsights in Adolescents\u2019 Advertising\u00a0Literacy,\u00a0Perceptions and Responses Regarding Sponsored Influencer Videos and Disclosures.\u201d\u00a0Cyberpsychology: Journal of Psychosocial Research on Cyberspace<\/em>, vol. 13, no. 2, 2019, doi:10.5817\/cp2019-2.\r\n\r\nThroughout\u00a0the article the authors\u00a0discuss\u00a0how video\u00a0influencers\u00a0have a huge impact on today\u2019s\u00a0youth,\u00a0especially when it comes to them sponsoring a brand.\u00a0It also talks about how younger teens don\u2019t have the understanding or the advertising literacy to recognize that advertisers\u00a0are trying to get them to by a product from them indirectly, by using people they look up to and admire. Because adolescents lack the maturity and ability to recognize these persuasive techniques used by advertisers, their ability to\u00a0perceive certain morals\u00a0is\u00a0compromised.\u00a0In their studies that they researched they found that it was most common for teens to follow the social media influencers\u00a0that they admire and not have a critical perspective for themselves.\r\n\r\n \r\n\r\nHoek, Rhianne W., et al. \u201cDevelopment and Testing of the Advertising Literacy Activation Task: An Indirect Measurement Instrument for Children Aged 7-13 Years Old, Media Psychology.\u201d\u00a0Media Psychology<\/em>, doi:10.1080\/15213269.2020.1817090.\r\n\r\nIn this article Hoek talks about how testing of\u00a0children's\u00a0advertising\u00a0literacy\u00a0activation\u00a0has been shown\u00a0to help them think critically for themselves.\u00a0The participants in the study had to categorize\u00a0different concepts that they were given into either \u201cnews\u201d or an \u201cadvertisement\u201d.\u00a0While doing this their advertising literacy was examined and their attitudes and\u00a0skills were\u00a0analyzed.\u00a0While studying this,\u00a0researchers\u00a0were able to see how children\u00a0can\u00a0critically think and how they were able to process the messages they were given.\r\n\r\n \r\n\r\nJans, Steffi De, et al. \u201cSerious Games Going beyond the Call of Duty: Impact of an Advertising Literacy Mini-Game Platform on Adolescents\u2019 Motivational Outcomes through User Experiences and Learning Outcomes.\u201d\u00a0Cyberpsychology: Journal of Psychosocial Research on Cyberspace<\/em>, vol. 13, no. 2, 2019, doi:10.5817\/cp2019-2-3.\r\n\r\nThroughout this article the author talks about a study\u00a0that was\u00a0conducted to show the\u00a0effectiveness\u00a0of advertising literacy interventions\u00a0among\u00a0children\u00a0aged ten to sixteen.\u00a0Because\u00a0children's\u00a0advertising literacy isn\u2019t yet developed, they found that in the study interventions to teach them advertising literacy\u00a0impacted their critical thinking processes. Along with this it goes on to talk about how advertising literacy is a \u201cmini-game\u201d platform\u00a0which allows for increased enjoyment and motivation to learn new\u00a0material.\r\n\r\n \r\n\r\nKing, Rachel P. \u201cPopular Sources, Advertising, and Information Literacy: What Librarians Need to Know.\u201d\u00a0The Reference Librarian<\/em>, vol. 57, no. 1, 2016, pp. 1\u201312., doi:10.1080\/02763877.2015.1077772.\r\n\r\nIn this article the author talks about \u201cnative advertising\u201d and how it is a\u00a0pretty new\u00a0form of advertising that\u00a0has sponsors fund articles and periodicals\u00a0that then causes them to have control over the editorial process.\u00a0It goes on to talk about how in the past this used to be unethical to allow advertisers to dictate\u00a0the content of\u00a0journalism.\u00a0Overall, the essay talks about how\u00a0important it is\u00a0to understand how advertising impacts\u00a0editorials\u00a0that people use. Along with this\u00a0it emphasizes how\u00a0important it is\u00a0for them to have a better understanding of advertising literacy so that they\u00a0are able to\u00a0inform others\u00a0on\u00a0it as well.\r\n\r\n \r\n\r\nLapierre, Matthew A. \u201cAdvertising Literacy and Executive Function: Testing Their Influence on Children\u2019s Consumer Behavior.\u201d\u00a0Media Psychology<\/em>, vol. 22, no. 1, 2017, pp. 39\u201359., doi:10.1080\/15213269.2017.1345638.\r\n\r\nThe study discussed in the article is done in order to show how children\u2019s consumer behavior is impacted by advertisements.\u00a0They found that it is directly associated with consumer behavior. Along with this their advertising literacy\u00a0was shown to have a negative relationship\u00a0with\u00a0the\u00a0parents'\u00a0purchase requests. Overall, the article demonstrates and shows the results that\u00a0children's\u00a0advertising literacy and critical thinking skills showed how their cognitive development\u00a0affected their consumer behavior.\r\n\r\n \r\n\r\nLove, Christa.\u00a0Teaching Media Literacy Skills about Commercials:\u00a0a\u00a0Comparative Analysis of Media Literacy Instruction<\/em>. Library and Archives Canada =\u00a0Biblioth\u00e8que\u00a0Et Archives Canada, 2009.\r\n\r\nIn this specific research study, that is discussed in the article \u201cTeaching Media Literacy Skills About Commercials: A Comparative Analysis of Media Literacy Instruction,\u201d, written by Christina Love, eighth grade kids\u2019 attitudes, behaviors, and knowledge about commercials were studied. Those who were taught media-related terms and did the activities that helped them be aware of certain things within media literacy were in the end able to recognize when commercials use selling techniques, target their specific audience, and use social values along with stereotypes.\u00a0Later on, the article goes on to discuss how the findings within the research showed obstacles faced by the participants when learning media literacy.\r\n\r\n \r\n\r\nO'donohoe, Stephanie, and Caroline Tynan. \u201cBeyond Sophistication: Dimensions of Advertising Literacy.\u201d\u00a0International Journal of Advertising<\/em>, vol. 17, no. 4, 1998, pp. 467\u2013482., doi:10.1080\/02650487.1998.11104733.\r\n\r\nThroughout the article the authors talk about what advertising literacy specifically is and how an understanding of it impacts peoples\u2019 critical thinking processes. It also talks about how a lot of advertisers use jargon within their commercials that consumers might not necessarily\u00a0have an understanding of\u00a0advertising literacy.\u00a0Along with this, the idea that consumers are socially and culturally are put into specific\u00a0groups\u00a0based\u00a0off of\u00a0their understanding is\u00a0discussed.\u00a0Overall, it describes the meaning of advertising literacy and how it can be interpreted.\r\n\r\n \r\n\r\nPauw, Pieter De, et al. \u201cTaking Children\u2019s Advertising Literacy to a Higher Level: A Multilevel Analysis Exploring the Influence of Parents, Peers, and Teachers.\u201d\u00a0Communication Research<\/em>, vol. 46, no. 8, 2018, pp. 1197\u20131221., doi:10.1177\/0093650218797876.\r\n\r\nThe article first starts out\u00a0by\u00a0saying that there are few studies that\u00a0actually\u00a0analyze\u00a0how a child\u2019s environment affects how they cope with advertising.\u00a0It\u00a0continues on\u00a0to talk about a study done in order to show how children\u2019s teachers, classmates, and parents influence their advertising literacy\u00a0due to their characteristics. Three surveys were conducted in the\u00a0study\u00a0and they found that children\u2019s\u00a0attitudes towards advertising literacy is determined by \u201cclass-level\u201d processes. However, their morality towards\u00a0advertising\u00a0literacy seemed to be somewhat individualized.\r\n\r\n \r\n\r\nRozendaal, Esther, et al. \u201cReconsidering Advertising Literacy as a Defense Against Advertising Effects.\u201d\u00a0Media Psychology<\/em>, vol. 14, no. 4, 2011, pp. 333\u2013354., doi:10.1080\/15213269.2011.620540.\r\n\r\nThroughout this article the author argues the opposite of what I am building on in my essay. He argues that even though it is widely assumed that advertising literacy makes children less\u00a0vulnerable to advertising techniques and effects. He goes on to explain\u00a0how\u00a0advertising literacy\u00a0and why it doesn\u2019t protect children from advertisements. He goes on to explain\u00a0to children's\u00a0insights and how their advertising\u00a0processes work and function.\u00a0Overall, I can use this article to\u00a0show the opposite\u00a0view\u00a0point\u00a0and then follow it up with evidence to prove it is wrong.\r\n\r\n \r\n\r\nZamel, Vivian.\u00a0Negotiating Academic Literacies: Teaching and Learning across Languages and Cultures<\/em>. Routledge, 2017.\r\n\r\nIn Gee\u2019s \u201cWhat is Literacy\u201d the ideas discussed\u00a0are discourses, identity kits, and secondary discourses.\u00a0Discourse is described as a group that acts and thinks in a similar way and\u00a0is\u00a0associated with each other in society. Along with\u00a0these\u00a0identity kits is the idea that someone within a\u00a0discourse is expected to act, dress, or think a certain way because of how that discourse is thought of in society.\u00a0Finally, secondary discourses\u00a0is\u00a0explained and emphasized on how it is a smaller part of\u00a0the idea of a discourse.","rendered":"

English 102, October 2020<\/h3>\n

The topic that I am going to stick with for my final paper is advertising literacy.\u00a0In today’s society\u00a0people are exposed to advertisements in their everyday lives.\u00a0It plays\u00a0a large role\u00a0in the economy and\u00a0impacts\u00a0people\u2019s\u00a0opinions and\u00a0viewpoints.\u00a0In my essay I plan to focus on how advertisements communicate with the public and how the persuasive techniques that are used\u00a0in commercials affect\u00a0human’s\u00a0judgment. Society is constantly\u00a0being exposed to certain advertisements that can take advantage of them if they\u00a0aren\u2019t\u00a0informed\u00a0of\u00a0how to analyze these advertisements and have the literacy to be able to understand what they are trying to communicate.\u00a0Being able to have advertising literacy gives the consumer an advantage\u00a0of\u00a0being\u00a0able to understand what the\u00a0advertiser’s\u00a0intentions are and what they are trying to get them to\u00a0do.\u00a0Along with this it allows people to think about the commercial critically and have a better understanding of advertising literacy so that they\u00a0can\u00a0make decisions for themselves and not be taken advantage of\u00a0by advertisers.<\/p>\n

The question that I wanted to research about advertising literacy is how do advertisers use persuasive\u00a0techniques within advertisements to communicate with the\u00a0public?\u00a0My main thesis statement would\u00a0be that\u00a0without advertising literacy people may be taken advantage of by advertisers because of their inability to recognize how commercials\u00a0use persuasive techniques to try and get consumers to buy certain things. This is relevant to everyone in today\u2019s world\u00a0because\u00a0people are constantly being\u00a0forced\u00a0to buy something whether\u00a0they are being persuaded directly or not.\u00a0Because\u00a0advertising plays a large role in a lot of\u00a0people\u2019s\u00a0lives it is important for people to\u00a0understand\u00a0advertising literacy.\u00a0This is what I want to emphasize in my essay and write about how important it is by using research about\u00a0the topic that\u00a0I find.<\/p>\n

This topic is not only relevant to the average everyday\u00a0person’s\u00a0life,\u00a0but it also applies to big\u00a0businesses\u00a0and\u00a0owners.\u00a0They too\u00a0must\u00a0have and understanding of advertising literacy so that they know how to connect with the people that they are\u00a0trying to sell their product to.\u00a0Along with this, with advertising literacy they\u00a0will\u00a0be able to use the\u00a0advertising\u00a0techniques that are necessary within their\u00a0advertisements.\u00a0Throughout\u00a0my essay I plan to expand more on\u00a0this and show the relationship\u00a0businesses\u00a0have with the rest of society.\u00a0Another academic field that\u00a0cares\u00a0about the topic\u00a0of advertising\u00a0literacy is the education community.\u00a0The\u00a0reason\u00a0is because commercials have been shown in studies to impact\u00a0children’s critical thinking processes and how the\u00a0perceive\u00a0certain things by generating opinions based\u00a0on\u00a0what they see.\u00a0This can greatly impact their education because they are being exposed to real world things that everyone else deals with every day. Because\u00a0children\u2019s\u00a0minds are much more\u00a0innocent,\u00a0they don\u2019t have a full understanding\u00a0of\u00a0how-to\u00a0analysis and think on their own. Therefore, a lot of times\u00a0younger children can be taken advantage of by these commercials.\u00a0Along with this there is some research that I plan to discuss in my essay that says children should be taught advertising literacy because it will help their critical thinking\u00a0skills.<\/p>\n

There is a lot of research out there that I want to read about and look up more before I write my essay so that I can use it to support my thesis and have the best knowledge I can have on the topic of advertising literacy. This way I can express why it is so important to\u00a0understand.\u00a0Media literacy is in everyday activities even if someone doesn\u2019t realize it. This goes to show how important it is for people to have\u00a0the knowledge\u00a0and understanding of what businesses are trying to persuade people to do with these advertisements. Going from this, commercials play a huge role in today’s world and people need to be able to have media literacy to understand what they are trying to present to the public.\u00a0Speaking from personal experience, I see some sort of advertisement that is trying to persuade me to buy something almost every single day. I think almost everyone else can also agree that they see advertisements around them as well\u00a0on a daily basis. Whether it is a sponsored ad on some sort of social media, such as Instagram, or it is a billboard that you see driving on the highway, businesses are constantly trying to persuade people to buy their products.<\/p>\n

Because of the vast ever-changing world, businesses in the economy are constantly trying to make a profit and connect with the public by using commercials. There have been multiple studies that have been researched on how people are affected by commercials.\u00a0This is why\u00a0it is so crucial for people to be taught advertising literacy. Especially within children because they are more easily taken\u00a0advantage\u00a0of because of their innocence and lack of being able to think critically on their own.\u00a0They lack the knowledge to think for themselves and form their own opinions because of constant outside\u00a0sources\u00a0trying to get them to think a certain way.\u00a0A media literate person\u00a0is able to\u00a0recognize the purpose of the commercial that is being shown and the message that is addressed. They are also able to tell what specific group the ad is trying to target and how the values in the advertisement\u00a0are able to\u00a0influence the viewer.\u00a0Recognizing that children see many commercials on television in a day is important when understanding how they are also influenced by these advertisements that they see\u00a0on a daily basis. Because advertisements are played so often children are shown to be able to recognize brand names and logos. This is what advertisers want to happen.<\/p>\n

Commercials are played repeatedly so that\u00a0later on\u00a0they are remembered by people in their adult lives and easily remembered.\u00a0Commercials are constructed very carefully for this reason. Media literacy is crucial for understanding the point of what advertisements are trying to get across to viewers and how they target certain audiences to try and persuade them. Without media literacy it is easy for the viewers to be easily taken advantage of and influenced by\u00a0the advertisers.\u00a0Along with this, media literacy and knowledge about commercials and what they are trying to do for the viewers is important for children to\u00a0have an understanding of.\u00a0In my research essay I plan to\u00a0expand\u00a0more on these ideas and support them with more details from studies that I researched.<\/p>\n

How I plan on\u00a0organizing my essay is by using the problem solution method. I was also thinking about using the general to specific organizational method. Along with this I have had trouble in the past with starting off my essay, so I plan on writing my introduction last and just starting off with my body paragraphs.\u00a0This way I can just dive into my research essay and expand on more of the ideas that I planned to talk about in the paragraphs above.<\/p>\n

Overall, I plan to incorporate\u00a0all\u00a0these ideas\u00a0in my final paper and support them with factual evidence from studies that I have read about.\u00a0Because this topic is so relevant\u00a0to\u00a0pretty much everyone\u2019s\u00a0lives,\u00a0I believe it is important for people to know about advertising literacy and how advertisers use persuasive techniques\u00a0within advertisements to communicate\u00a0to\u00a0the public.<\/p>\n

 <\/p>\n

 <\/p>\n

Page Break<\/p>\n

 <\/p>\n

Annotated Bibliography<\/p>\n

An,\u00a0Soontae, et al. \u201cChildren’s Advertising Literacy for Advergames: Perception of the Game as Advertising.\u201d\u00a0Journal of Advertising<\/em>, vol. 43, no. 1, 2014, pp. 63\u201372., doi:10.1080\/00913367.2013.795123.<\/p>\n

In the article the study that was conducted measured weather children were able to recognize advergames as a type of advertisement. They found that the children that were involved in the advertising literacy program were able to have a better understanding\u00a0on the concept rather than those who had no knowledge on advertising literacy.\u00a0Along with\u00a0this,\u00a0meditation tests showed that those with skeptical\u00a0views\u00a0on\u00a0the advergames\u00a0showed more critical thinking and an understanding of\u00a0advertising literacy.<\/p>\n

 <\/p>\n

Buttriss, Judy, et al. \u201cPromotion of Foods to Children – to Ban or Not to Ban?\u201d\u00a0Nutrition Bulletin<\/em>, vol. 28, no. 1, 2003, pp. 43\u201346., doi:10.1046\/j.1467-3010.2003.00293.x.<\/p>\n

Discusses the promotion of food presented to children and how it is characterized\u00a0by\u00a0many different types of\u00a0viewpoints\u00a0and opinions.\u00a0One side believes that advertising to children should be banned or regulated because of its encouragement towards poor eating habits.\u00a0Whereas\u00a0on the other\u00a0hand\u00a0there are those that\u00a0believe\u00a0that companies can self-regulate their\u00a0advertisements. Throughout the article the author explains both sides and relates it to children\u2019s advertising literacy.\u00a0Therefore, showing how it relates to how people are impacted by\u00a0companies’\u00a0advertisements.<\/p>\n

 <\/p>\n

Dam, Sophia Van, and Eva Van\u00a0Reijmersdal. \u201cInsights in Adolescents\u2019 Advertising\u00a0Literacy,\u00a0Perceptions and Responses Regarding Sponsored Influencer Videos and Disclosures.\u201d\u00a0Cyberpsychology: Journal of Psychosocial Research on Cyberspace<\/em>, vol. 13, no. 2, 2019, doi:10.5817\/cp2019-2.<\/p>\n

Throughout\u00a0the article the authors\u00a0discuss\u00a0how video\u00a0influencers\u00a0have a huge impact on today\u2019s\u00a0youth,\u00a0especially when it comes to them sponsoring a brand.\u00a0It also talks about how younger teens don\u2019t have the understanding or the advertising literacy to recognize that advertisers\u00a0are trying to get them to by a product from them indirectly, by using people they look up to and admire. Because adolescents lack the maturity and ability to recognize these persuasive techniques used by advertisers, their ability to\u00a0perceive certain morals\u00a0is\u00a0compromised.\u00a0In their studies that they researched they found that it was most common for teens to follow the social media influencers\u00a0that they admire and not have a critical perspective for themselves.<\/p>\n

 <\/p>\n

Hoek, Rhianne W., et al. \u201cDevelopment and Testing of the Advertising Literacy Activation Task: An Indirect Measurement Instrument for Children Aged 7-13 Years Old, Media Psychology.\u201d\u00a0Media Psychology<\/em>, doi:10.1080\/15213269.2020.1817090.<\/p>\n

In this article Hoek talks about how testing of\u00a0children’s\u00a0advertising\u00a0literacy\u00a0activation\u00a0has been shown\u00a0to help them think critically for themselves.\u00a0The participants in the study had to categorize\u00a0different concepts that they were given into either \u201cnews\u201d or an \u201cadvertisement\u201d.\u00a0While doing this their advertising literacy was examined and their attitudes and\u00a0skills were\u00a0analyzed.\u00a0While studying this,\u00a0researchers\u00a0were able to see how children\u00a0can\u00a0critically think and how they were able to process the messages they were given.<\/p>\n

 <\/p>\n

Jans, Steffi De, et al. \u201cSerious Games Going beyond the Call of Duty: Impact of an Advertising Literacy Mini-Game Platform on Adolescents\u2019 Motivational Outcomes through User Experiences and Learning Outcomes.\u201d\u00a0Cyberpsychology: Journal of Psychosocial Research on Cyberspace<\/em>, vol. 13, no. 2, 2019, doi:10.5817\/cp2019-2-3.<\/p>\n

Throughout this article the author talks about a study\u00a0that was\u00a0conducted to show the\u00a0effectiveness\u00a0of advertising literacy interventions\u00a0among\u00a0children\u00a0aged ten to sixteen.\u00a0Because\u00a0children’s\u00a0advertising literacy isn\u2019t yet developed, they found that in the study interventions to teach them advertising literacy\u00a0impacted their critical thinking processes. Along with this it goes on to talk about how advertising literacy is a \u201cmini-game\u201d platform\u00a0which allows for increased enjoyment and motivation to learn new\u00a0material.<\/p>\n

 <\/p>\n

King, Rachel P. \u201cPopular Sources, Advertising, and Information Literacy: What Librarians Need to Know.\u201d\u00a0The Reference Librarian<\/em>, vol. 57, no. 1, 2016, pp. 1\u201312., doi:10.1080\/02763877.2015.1077772.<\/p>\n

In this article the author talks about \u201cnative advertising\u201d and how it is a\u00a0pretty new\u00a0form of advertising that\u00a0has sponsors fund articles and periodicals\u00a0that then causes them to have control over the editorial process.\u00a0It goes on to talk about how in the past this used to be unethical to allow advertisers to dictate\u00a0the content of\u00a0journalism.\u00a0Overall, the essay talks about how\u00a0important it is\u00a0to understand how advertising impacts\u00a0editorials\u00a0that people use. Along with this\u00a0it emphasizes how\u00a0important it is\u00a0for them to have a better understanding of advertising literacy so that they\u00a0are able to\u00a0inform others\u00a0on\u00a0it as well.<\/p>\n

 <\/p>\n

Lapierre, Matthew A. \u201cAdvertising Literacy and Executive Function: Testing Their Influence on Children\u2019s Consumer Behavior.\u201d\u00a0Media Psychology<\/em>, vol. 22, no. 1, 2017, pp. 39\u201359., doi:10.1080\/15213269.2017.1345638.<\/p>\n

The study discussed in the article is done in order to show how children\u2019s consumer behavior is impacted by advertisements.\u00a0They found that it is directly associated with consumer behavior. Along with this their advertising literacy\u00a0was shown to have a negative relationship\u00a0with\u00a0the\u00a0parents’\u00a0purchase requests. Overall, the article demonstrates and shows the results that\u00a0children’s\u00a0advertising literacy and critical thinking skills showed how their cognitive development\u00a0affected their consumer behavior.<\/p>\n

 <\/p>\n

Love, Christa.\u00a0Teaching Media Literacy Skills about Commercials:\u00a0a\u00a0Comparative Analysis of Media Literacy Instruction<\/em>. Library and Archives Canada =\u00a0Biblioth\u00e8que\u00a0Et Archives Canada, 2009.<\/p>\n

In this specific research study, that is discussed in the article \u201cTeaching Media Literacy Skills About Commercials: A Comparative Analysis of Media Literacy Instruction,\u201d, written by Christina Love, eighth grade kids\u2019 attitudes, behaviors, and knowledge about commercials were studied. Those who were taught media-related terms and did the activities that helped them be aware of certain things within media literacy were in the end able to recognize when commercials use selling techniques, target their specific audience, and use social values along with stereotypes.\u00a0Later on, the article goes on to discuss how the findings within the research showed obstacles faced by the participants when learning media literacy.<\/p>\n

 <\/p>\n

O’donohoe, Stephanie, and Caroline Tynan. \u201cBeyond Sophistication: Dimensions of Advertising Literacy.\u201d\u00a0International Journal of Advertising<\/em>, vol. 17, no. 4, 1998, pp. 467\u2013482., doi:10.1080\/02650487.1998.11104733.<\/p>\n

Throughout the article the authors talk about what advertising literacy specifically is and how an understanding of it impacts peoples\u2019 critical thinking processes. It also talks about how a lot of advertisers use jargon within their commercials that consumers might not necessarily\u00a0have an understanding of\u00a0advertising literacy.\u00a0Along with this, the idea that consumers are socially and culturally are put into specific\u00a0groups\u00a0based\u00a0off of\u00a0their understanding is\u00a0discussed.\u00a0Overall, it describes the meaning of advertising literacy and how it can be interpreted.<\/p>\n

 <\/p>\n

Pauw, Pieter De, et al. \u201cTaking Children\u2019s Advertising Literacy to a Higher Level: A Multilevel Analysis Exploring the Influence of Parents, Peers, and Teachers.\u201d\u00a0Communication Research<\/em>, vol. 46, no. 8, 2018, pp. 1197\u20131221., doi:10.1177\/0093650218797876.<\/p>\n

The article first starts out\u00a0by\u00a0saying that there are few studies that\u00a0actually\u00a0analyze\u00a0how a child\u2019s environment affects how they cope with advertising.\u00a0It\u00a0continues on\u00a0to talk about a study done in order to show how children\u2019s teachers, classmates, and parents influence their advertising literacy\u00a0due to their characteristics. Three surveys were conducted in the\u00a0study\u00a0and they found that children\u2019s\u00a0attitudes towards advertising literacy is determined by \u201cclass-level\u201d processes. However, their morality towards\u00a0advertising\u00a0literacy seemed to be somewhat individualized.<\/p>\n

 <\/p>\n

Rozendaal, Esther, et al. \u201cReconsidering Advertising Literacy as a Defense Against Advertising Effects.\u201d\u00a0Media Psychology<\/em>, vol. 14, no. 4, 2011, pp. 333\u2013354., doi:10.1080\/15213269.2011.620540.<\/p>\n

Throughout this article the author argues the opposite of what I am building on in my essay. He argues that even though it is widely assumed that advertising literacy makes children less\u00a0vulnerable to advertising techniques and effects. He goes on to explain\u00a0how\u00a0advertising literacy\u00a0and why it doesn\u2019t protect children from advertisements. He goes on to explain\u00a0to children’s\u00a0insights and how their advertising\u00a0processes work and function.\u00a0Overall, I can use this article to\u00a0show the opposite\u00a0view\u00a0point\u00a0and then follow it up with evidence to prove it is wrong.<\/p>\n

 <\/p>\n

Zamel, Vivian.\u00a0Negotiating Academic Literacies: Teaching and Learning across Languages and Cultures<\/em>. Routledge, 2017.<\/p>\n

In Gee\u2019s \u201cWhat is Literacy\u201d the ideas discussed\u00a0are discourses, identity kits, and secondary discourses.\u00a0Discourse is described as a group that acts and thinks in a similar way and\u00a0is\u00a0associated with each other in society. Along with\u00a0these\u00a0identity kits is the idea that someone within a\u00a0discourse is expected to act, dress, or think a certain way because of how that discourse is thought of in society.\u00a0Finally, secondary discourses\u00a0is\u00a0explained and emphasized on how it is a smaller part of\u00a0the idea of a discourse.<\/p>\n","protected":false},"author":253,"menu_order":9,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":["molly"],"pb_section_license":""},"chapter-type":[],"contributor":[66],"license":[],"class_list":["post-180","chapter","type-chapter","status-publish","hentry","contributor-molly"],"part":158,"_links":{"self":[{"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/pressbooks\/v2\/chapters\/180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/wp\/v2\/users\/253"}],"version-history":[{"count":1,"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/pressbooks\/v2\/chapters\/180\/revisions"}],"predecessor-version":[{"id":181,"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/pressbooks\/v2\/chapters\/180\/revisions\/181"}],"part":[{"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/pressbooks\/v2\/parts\/158"}],"metadata":[{"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/pressbooks\/v2\/chapters\/180\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/wp\/v2\/media?parent=180"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/pressbooks\/v2\/chapter-type?post=180"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/wp\/v2\/contributor?post=180"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.ulib.csuohio.edu\/understanding-literacy-in-our-lives\/wp-json\/wp\/v2\/license?post=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}