Book Title: The Evolution of Local Dealerships: The Backbone of the U.S. Automobile Industry

Subtitle: The Backbone of the U.S. Automobile Industry

Author: Richard Klein

Cover image for The Evolution of Local Dealerships: The Backbone of the U.S. Automobile Industry

Book Description: The numerous business contributions made by some of the major Cleveland, OH auto dealerships over the past 130-years will be recognized in this book and how their innovative approaches towards both marketing and selling vehicles influenced the automotive industry over that same period.

License:
Creative Commons Attribution NonCommercial ShareAlike

Contents

Book Information

Book Description

Locally established auto dealers have always played a foremost role in the domestic automotive industry.  They have guaranteed its long-term economic and financial success.   Distributors achieve their well-articulated business agenda and goals by effectively implementing the many products, policies and programs that have emanated from Detroit over the past 130-years.  Greater Cleveland’s many dealers exemplify the very best the domestic auto industry has to offer and especially when it comes to nurturing special personal relationships with their many loyal customers.  They not only offer good car dealers to the buying public; but also, provide quality repair services on a daily basis.

This study will concentrate on the evolution of the domestic auto industry with special emphasis placed on Detroit’s Big Three.  It also will deal with many successful Cleveland dealers who positively implemented the various corporate policies and programs for the benefit of all involved.  Focusing in on Cleveland auto may provide some useful insight regarding what comprises useful business practices in that industry, as well as some of the economic dangers to avoid.

Author

Richard Klein

Subject

Sales & marketing

Metadata

Title
The Evolution of Local Dealerships: The Backbone of the U.S. Automobile Industry
Author
Richard Klein
Primary Subject
Sales & marketing
Additional Subject(s)
Business & Management
Publisher
MSL Academic Endeavors
Publication Date
November 12, 2019
Ebook ISBN
ISBN-13: 978-1-936323-73-9
Print ISBN
ISBN-13: 978-1-936323-74-6