Book Title: The Evolution of Local Dealerships: The Backbone of the U.S. Automobile Industry
Subtitle: The Backbone of the U.S. Automobile Industry
Book Description: The numerous business contributions made by some of the major Cleveland, OH auto dealerships over the past 130-years will be recognized in this book and how their innovative approaches towards both marketing and selling vehicles influenced the automotive industry over that same period.
Locally established auto dealers have always played a foremost role in the domestic automotive industry. They have guaranteed its long-term economic and financial success. Distributors achieve their well-articulated business agenda and goals by effectively implementing the many products, policies and programs that have emanated from Detroit over the past 130-years. Greater Cleveland’s many dealers exemplify the very best the domestic auto industry has to offer and especially when it comes to nurturing special personal relationships with their many loyal customers. They not only offer good car dealers to the buying public; but also, provide quality repair services on a daily basis.
This study will concentrate on the evolution of the domestic auto industry with special emphasis placed on Detroit’s Big Three. It also will deal with many successful Cleveland dealers who positively implemented the various corporate policies and programs for the benefit of all involved. Focusing in on Cleveland auto may provide some useful insight regarding what comprises useful business practices in that industry, as well as some of the economic dangers to avoid.
The Evolution of Local Dealerships: The Backbone of the U.S. Automobile Industry by Richard Klein is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Sales & marketing