5.1 Voter Behavior

Voter behavior refers to how individuals act and make decisions during elections. It includes the factors that influence voting, such as political beliefs, demographic characteristics, social influences, party affiliation, and views on candidates and issues. Voter behavior also covers patterns in voter turnout, preferences, and how voters respond to campaign strategies and media coverage. Understanding voter behavior is crucial for political analysts and campaigners because it helps predict election outcomes and develop effective campaign tactics.